Excitement is building ahead of the September 4 WatchPro USA Awards as long lists are finalized following a month of nominations flooding in.
More than 300 industry leaders are expected to attend the gala dinner, and retailers and brands have been nominating themselves and other businesses they have particularly admired since the summer of last year.
These suggestions have been added to a list drawn up by WatchPro’s editors and contributors to create long lists in every award category.
Now nominations have closed, these long lists will be whittled down to shortlists, and these will be put to a closed vote with retailers voting for the awards devoted to brands while executives from the brands are invited to vote for the retailer categories.
The inaugural WatchPro USA Awards gala dinner returns on September 4 at Cipriani, 25 Broadway, a New York City landmark in the Financial District of lower Manhattan.
Awards will only be presented to businesses with representatives at the gala dinner.
The black tie dinner will convene in the the Great Hall, an Italian neo-renaissance masterpiece completed in 1921 as Cunard ocean liners’ booking office, which has stunning 65-foot high ceilings supported by soaring marble columns.
Watch executives will be treated to the exceptional cuisine of Cipriani, plus live entertainment, an incredible laser show and the excitement of the WatchPro Awards ceremony.
Long lists for the 2024 WatchPro Awards:
Watch Brand Awards
Luxury Watch Brand of the Year
For brands predominately priced at $10,000 and upwards
Long list
Patek Philippe
Audemars Piguet
Chopard
Richard Mille
Vacheron Constantin
Jaeger-LeCoultre
Hublot
Franck Muller
Glashutte Original
Jacob & Co
Bulgari
Parmigiani
MB&F
H. Moser & Cie
De Bethune
F.P. Journe
Roger Dubuis
Piaget
A. Lange & Sohne
Girard-Perregaux
Blancpain
Breguet
Zenith
Prestige Watch Brand of the Year
For brands predominately priced between $5,000 and $10,000
Long list
Rolex
Omega
Tudor
Breitling
TAG Heuer
Grand Seiko
Cartier
IWC
Panerai
Zenith
Louis Vuitton
Chanel
Bell & Ross
Longines
Bremont
Montblanc
Hermès
Affordable Luxury Watch Brand of the Year
For brands predominately priced Between $1,500 and $5,000
Long list
Alpina
Frederique Constant
Longines
Zodiac
Oris
Ball
Christopher Ward
Maurice Lacroix
Junghans
Sinn
Rado
Baume & Mercier
Certina
Hamilton
Perrelet
Volume Watch Brand of the Year
For brands predominately priced at under $1,500
Long list
Bulova
Citizen
Seiko
Hugo Boss
G-Shock
Swatch
Philipp Plein
Mondaine
Tissot
Luminox
Timex
Fossil
Tommy Hilfiger
Movado
Emporio Armani
American Watch Brand of the Year
For brands headquartered in the United States
Long list
Bulova
Shinola
Timex
Zodiac
VAER
MVMT
Garmin
Stella Watches
Brew Watch Co
RGM Watch Co
Oak & Oscar
Ball Watch Company
J.N. Shapiro
Farr + Swit
Detroit Watch Co.
Kobold Watch Co.
Vortic Watch Co.
Wilbur Watch Co.
Marketing, Events, Collaboration or Partnership Activation of the Year
Which brand marketing activations have you most admired this year?
Long List
Jaeger-LeCoultre’s Reverso Stories exhibition in New York City
Kodak Group’s opening party for its Hublot boutique in Palm Beach
Hublot and Daniel Arsham pocket watch launch in New York’s Times Square
Ryan Gosling wears TAG Heuer Plasma for Barbie performance at the Oscars
Grand Seiko’s opening party for its flagship in New York City
Breitling x Victoria Beckham launch party in New York City
Planet Omega exhibition in New York City
TAG Heuer Kith Formula 1 launch at Miami Grand Prix
Zenith Chronomaster limited edition launch with Aaron Rodgers in New York City
Best New or Refurbished Branded Store of the Year
For stores that are directly run by a watch brand
Long List
Citizen Watch America’s multibrand flagship on 5th Avenue, NYC
IWC on Rodeo Drive, Las Angeles, CA
Grand Seiko flagship on Madison Avenue, NYC
IWC on Madison Avenue, NYC
A. Lange & Söhne on Madison Avenue, NYC
Breitling, San Francisco, CA
Jaeger-LeCoultre on Madison, NYC
Chanel Watches and Fine Jewelry Boutique, 5th Avenue, NYC
A. Lange & Sohne Salon in San Francisco, CA
TAG Heuer flagship on 5th Avenue, NYC
Cartier Townhouse, SoHo, NYC
Watch Retailer Awards
Multiple Luxury Watch Retailer of the Year
For retailers with 10 stores or more across the United States
Long list
London Jewelers
Bucherer | Tourneau
Watches of Switzerland
The 1916 Company
Mayors
Reeds Jewelers
Ben Bridge
Finks
Lee Michaels
Independent Watch Retailer of the Year
For privately-owned retailers with fewer than 10 stores across the United States
Long List
Manfredi Jewels, Connecticut
Cellini, New York
Eisman Jewels, Dallas
CD Peacock, Chicago
Stephen Silver Fine Jewelers, California
Gearys Beverley Hills, California
Kirk Jewelers, Florida
Zadok Jewelers, Texas
Bhindi Jewelers, California
Geneva Seal, Chicago
Heller Jewelers, California
Material Good, New York
Radcliffe Jewelers, Maryland
Windsor Fine Jewelers, Georgia
Schiffman’s Jewelers, North Carolina
Marshall Pierce & Company, Chicago
Long’s Jewelers, Boston
Louis Anthony Jewelers, Pennsylvania
Bachendorf Jewelers, Texas
Reis-Nichols Jewelers, Indiana
Topper Fine Jewelers, California
Hing Wa Lee Jewelers, Los Angeles
Burdeen’s Jewelers, Chicago
Wixon Jewelers, Minnesota
Alson Jewelers, Ohio
Multi-Generational Watch Retailer of the Year
For privately-owned retailers with more than one generation working within the business
Long List
London Jewelers
Manfredi Jewels
Hamilton Jewelers
LV Luxury
Govberg Jewelers
Polacheck
Stephen Silver
Razny Jewelers
Oliver Smith Jeweler
Louis Anthony Jewelers
Richter & Phillips Jewelers
CD Peacock
Zadok Jewelers
DeBoulle
Henne Jewelers
Reeds Jewelers
Ben Bridge
Finks
Westime
Best New Store of the Year
For stores that are owned and run by an independent or multiple retailers
Long List
Long’s, Patek Philippe and fine jewelry, Boston, MA
Burdeen’s, Chicago, IL
The 1916 Company | Radcliffe Jewelers – Baltimore
Watches of Switzerland, American Dream, NJ
The Escapement by Little Treasury Jewelers, Gambrills, MD
TEDDY, Cleveland, OH
Frank Adams, Albany, NY
Hublot by Kodak Group, Palm Beach, FL
Watches of Switzerland, One Vanderbild, NYC
Best Refurbished Store of the Year
For stores that are owned and run by an independent or multiple retailers
Long List
Manfredi, New Canaan, CT
The 1916 Company | Hyde Park Jewelers – Newport Beach, CA
Bachendorf’s, Galleria Mall in Dallas, TX
Henne Jewelers, Pittsburgh, MA
Fourtané, San Diego, CA
Pre-Owned Watch Retailer of the Year
For multiple or independent watch retailers operating physical or online businesses
Long List
Collectability
eBay
Watchfinder
Wind Vintage
The 1916 Company (WatchBox)
Hodinkee (Crown & Caliber)
Bob’s Watches
Analog:Shift (Watches of Switzerland)
European Watch Company
Swiss Watch Expo
Wrist Aficionado
Bezel
Shopworn
Bonetta Inc
Editor’s Note: Please note that WatchPro reserves the right to edit the line-up of Awards, short lists and finalists. Trophies will only be presented on the night in categories where the winner is attending the Gala Dinner on September 4 at Cipriani, 25 Broadway.