Casio America has expanded its Pro Trek collection of outdoor timepieces with the PRG340 series.
Built for the great outdoors with sustainability in mind, the PRG340 series consists of three models – the PRG340-1 (Black), PGR340-3 (Green) and PRG340T-7 (Titanium band).
The new watches are designed for ease of use in mountain climbing, trekking and other outdoor activities, providing high readability with a dual-layer LCD.
The brand has also demonstrated its commitment to environmentally friendly product development by making the case, case back, band, and rotating bezel with biomass plastics* using raw materials from castor seeds and corn.
Produced from renewable resources, biomass plastics are expected to help promote the shift to circular economies and curb CO2 emissions.
The bezel, which is more prone to impact than other parts, is made of a newly developed, even stronger biomass plastic.
The PRG340 models feature a large, rotating bio-based plastic bezel, lug case back and a soft, comfortable band that allows the watch to lay flat for maximum compass readability when using a map.
The dual-layer LCD separates the graphic indicators of the compass on the upper layer from time & measurements on the lower layer for easier readings. The PRG340 models are also powered by a Tough Solar system that even keeps functions operating for up to 7 months with exposure to only small amounts of light.
Vice President of Casio’s Timepiece Division, Tadashi Shibuya, commented: “At Casio we pride ourselves on developing gear built for explorers, outdoor enthusiasts, and environmentalists alike.”
Adding: “We couldn’t be more excited to introduce the latest PRG340 series which contributes to our sustainability efforts and passion for connecting adventurers to their environment.”
As part of the release, Casio Pro Trek has unveiled an exclusive collection page taking consumers through the features, which can be viewed HERE.