Bulova has gone back to its archives and discovered the perfect 1970s watch for today’s trending retro style.
It’s like Tissot rediscovering its PRX, and Bulova will be hoping it has the same impact.
And like the PRX, Bulova’s Super Seville is steeped in heritage and tailor made for watch enthusiasts looking for a blend of classic design and modern engineering.
The design history of Bulova Super Seville watches reflects the aesthetic preferences and technological advancements of the 1970s when watches often stretched design rules with distinctive cases and dials.
These are the cues for the modern reinterpretation of the Super Seville, which adopts its 50-year-old original’s dial with intricate details including day and date windows, textured patterns and a multi-layered design.
“Despite variations in design over time, Bulova’s Super Seville watches have remained sought after by collectors and enthusiasts alike thanks to their unique blend of style, innovation, and craftsmanship,” says Jeffrey Cohen President of Citizen Watch America. “Today, these timepieces stand as a testament to Bulova’s enduring legacy in the world of horology.”
Everything changed in the world of watches in the 1970s with the shift towards quartz-based timekeeping disrupting the entire market. Quartz not only set a new standard for wristwatch precision, but also freed designers from the constraints that more bulky automatic mechanical watches imposed.
Bulova was at the forefront of this revolution, and used that history to inspire the 2024 reissue, which uses a Bulova Precisionist Movement, which beats at a frequency of 262 kHz—eight times greater than standard quartz movements and makes the watch’s signature smooth sweeping second hand possible.
The new model comes in a sleek 38mm rounded-square case with a dial framed by a fluted bezel inspired by the original vintage models, and a tapered integrated bracelet.
There are four models in the current collection: three in a plain steel case with a choice of blue, white or green dials, the other with a gold-colored treatment for the case that makes its white dial pop.
Prices range from $695-775.