Gerald Genta, a brand now owned by Bulgari, is launching its own website.
www.geraldgenta.com will go live on Monday, December 20.
More of a eulogy than an ecommerce play, the site will be dedicated to communicating with Gerald Genta fans across the world.
The first main focus will be on the limited edition Gerald Genta Retrograde with Smiling Disney Mickey Mouse that will be officially available on the date of the website launch.
The watch was first shown at Geneva Watch Days in September.
While Mr Gerald Genta will always be remembered for designing both the Audemars Piguet Royal Oak and Patek Philippe’s Nautilus, he also has a reputation for his playful character-based timepieces.
The new model has Mickey Mouse leaping onto the rhodium-plated sunray dial.
His left arm indicates the minutes on a 210-degree retrograde sector meanwhile the jumping hour appears at 5 o’clock.
The BVL262 automatic mono-retrograde movement features a 42-hour power reserve, housed in the distinctive historical 41 mm-diameter Gerald Genta Arena round polished stainless steel case.
Gerald Genta Arena Retrograde with smiling Disney Mickey Mouse is a limited edition with 150-pieces.