Braun and Neighborhood co-sign classic eighties alarm clocks

Everything eighties is back in fashion, including miniature alarm clocks from the time before mobile phones.

In an uncertain world, an alliance between German and Japanese brands feels like progress.

The famous Bauhaus design of Braun has been embraced by Japanese fashion label Neighborhood in two styles of clocks with a retro 1980s design.

First is a recreation of the pre-smartphone 1987 AB1 miniature alarm clock, relaunched as the BC02, which comes in a cube measuring 57 x 57 x 27mm.

The AB 1 is considered such a design masterpiece, it part of the permanent collection of the Museum of Modern Art in New York.

Neighborhood has put its logo on the face of the quartz-based, battery-powered clock, which can be bought in either white or black for the equivalent of £60.

The Japanese fashion brand has also co-signed a wall clock; another recreation, this time of the 1981 ABW30 — another MoMa resident.

The two-handers have 12- and 24-hour tracks in concentric circles and are also available in monochrome black or white.

Measuring 200mm across, they are on sale now for £88 from the Neighborhood website.

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