Audemars Piguet’s New York boutique reopened this week with a new look.
The store has collaborated with Travis Scott’s Cactus Jack label, receiving a makeover that shows off the best of both brands.
Guests of the reopening were able to preview the Royal Oak Perpetual Calendar ‘Cactus Jack’ Limited Edition in chocolate brown ceramic.
Mr Scott had this to say about the new partnership: “Watchmaking, to me, is the ultimate combo of engineering, fashion, tech and design—a harmony of precision, craftsmanship and perfect timing.
“I approached this collaboration similar to sampling or starting a beat, taking inspiration from classics while introducing innovation to push them into the future.
“I’m beyond amped about the results, a first ever for the iconic Royal Oak. For it to be my brother Francois’ final project as CEO of AP makes it even more epic – we are sending him out with a mega epic mic drop!” he concluded.
‘The chocolate AP,’ as Travis Scott likes to call it in his latest album, features white gold hexagonal screws as well as a sapphire dial revealing the open-worked movement, Calibre 5135, which combines rhodium-toned components with pink-gold-toned hues.
A new textured calfskin leather strap makes its debut for the occasion, a first for this complication, while the pink gold folding clasp is engraved with the double signatures of “Audemars Piguet” and “Travis Scott”.
The brown ceramic and sapphire caseback is engraved with “Royal Oak Perpetual Calendar,” “Limited Edition of 200 Pieces” and “Utopia is a state of mind” in reference to Travis Scott’s latest album.
The stamped openworked 22-carat pink gold oscillating weight visible on the caseback side is decorated with satin-brushing and polished chamfers and engraved with the double “Audemars Piguet” and “Cactus Jack” signatures.
The Cactus Jack logo, which appears in the centre of the oscillating weight, brings the final touch to this collaboration.