With a keen eye on drawing younger customers into its universe, Chanel has unveiled a necklace with an integrated Première watch and branded wired headphones with microphone and controls for mobile phone apps.
Future-proofing Chanel has been in its DNA since the days of Gabrielle Chanel, who once declared: “I want to be part of what is to come”.
Wearing watches around the neck is certainly part of the future, having emerged as a trend seen on Rihanna and Taylor Swift in the past year.
Wired headphones feel a little more retro in an era of wireless ear buds, but celebrating history is another Chanel mission.
The Première Sound jewelry has an enhanced version of its Première Édition Originale watch, which has an octagonal case inspired by the stopper of the Chanel No. 5 perfume bottle and a flexible bracelet as a nod to the chained shoulder strap of the maison’s iconic bag.