Bonhams headquarters in London.

Swiss watch industry leader takes global CEO role at Bonhams

Former CEO of Piaget takes the top job at 230-year-old auctioneer.

Chabi Nouri has been revealed as the new global CEO for international auction house Bonhams.

Born in Switzerland, Ms Nouri’s career has found her at the very top of the Swiss watch industry, most recently as CEO of Richemont-owned Piaget.

She previously spent a decade at Cartier, rising to global head of jewellery.

Ms Nouri will be based at Bonhams’ headquarters in London when she takes up the position in October.

Chabi Nouri.

“I am delighted to be joining Bonhams, which has a long heritage, rich history and strong values as an auction house, as well as a reputation as an innovator,” Ms Nouri says.

“Its focus on digital transformation, global reach and passion, nurtured by its extraordinary talents, makes it an exceptionally exciting and dynamic company. I look forward to building on these strong foundations and focusing on Bonhams’ core DNA.”

Hans-Kristian Hoejsgaard, Bonhams executive chairman, adds: “It is a great pleasure and privilege to welcome Chabi Nouri to Bonhams. Her experience and qualities make Chabi a perfect fit for the company.

“Having served as a CEO of a leading luxury company, and in her most recent role as a co-manager of a private equity fund, Chabi has proven abilities as a strong brand-builder, and for digital innovation.

“Her background in luxury also brings valuable experience and insight to one of the most important categories at Bonhams.”

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