REEDS Jewelers is a multi-generational family jeweller, founded in 1946 and headquartered in Wilmington, North Carolina, with around 50 stores, stretching down the eastern seaboard from New Jersey in the north to Florida in the south.
Like any jeweler on this scale, REEDS is constantly refurbishing and refining its network of stores.
Its latest project was more significant than most: the expansion and upgrade of its flagship showroom in its home city of Wilmington.
REEDS cut the ribbon on the completed 9,000 square foot store in July.
REEDS remodeled and expanded an existing showroom on the site into what it describes as a “beacon of luxury”.
It is anchored by the city’s only Rolex corner and a brand new experience for David Yurman jewelry.
The store also offers Omega, Tudor, Breitling, TAG Heuer, Roberto Coin, Mikimoto, Messika, Marco Bicego, John Hardy, Ippolita and Temple St. Claire.
