Gerald Charles, the watch company established by legendary designer Gérald Genta, has opened online and in New York and London with Watches of Switzerland.
The brand has been focused on expanding in the United States over the past year. It opened a subsidiary in 2023, and opened with London Jewelers in New York, Lucido Jewelers in Detroit, Manfredi in Connecticut, Oliver Smith in Arizona, Geneva Seal in Chicago and Stephen Silver in Silicon Valley.
Watches of Switzerland will stock the brand at its Manhattan flagship in SoHo later this year.
Gerald Charles also opened its own atelier in the centre of Geneva earlier this year.