Hublot has launched an online experience aimed at giving potential buyers an inside view of the intricate movement manufacturing processes.
The Unico Experience was designed to highlight Hublot’s proprietary chronograph movement, giving a watchmaker’s view of how it is made.
The fully integrated Unico chronograph movement is one of Hublot’s proudest achievements. The column wheel placed on the front of the movement – visible through the dial of your Big Bang Unico – is among the details that draws the punters.
The Unico Experience allows registered visitors to Hublot.com to watch videos – in small, select groups – of watches being made, and be guided through intricate 3D renderings of the movement.
While most will see pre-recorded material, some lucky visitors will connect to real, live watchmakers going about their business.
At the end of the experience, visitors will get to use the online-configurator and, if they so choose, create a fully customised Big Bang.
The experience is available virtually, and is beamed from the Maison’s manufacture in Nyon, just north of Geneva.
“We at Hublot are thrilled to introduce the Unico Experience, a testament to our unwavering commitment to innovation and excellence in the world of watchmaking,” said Ricardo Guadalupe, Hublot’s CEO. “This immersive journey not only showcases our iconic Unico in-house chronograph movement but also offers our esteemed collectors an unprecedented opportunity to engage with our watchmakers in a digital realm.
He added: “The special configurator marks an exciting milestone, allowing our guests to tailor their own unique Big Bang. This exclusive event underscores our ongoing commitment to innovation and personalized luxury experiences for our valued clients.”
The experience was created through Hublot’s ongoing partnership with Epic Games, and uses Unreal Engine and MetaHuman technologies.
Hublot’s Unico Experience is live now until 18 May 2024.