MVMT, the Venice Beach watch brand owned by Movado Group, is going full speed ahead with its partnership with world champion motocross racer, Jett Lawrence.
Crowned the ‘Justin Bieber of motocross’ by ESPN, Lawrence embodies MVMT’s brand ethos to ‘live life on your own terms’.
Through the collaboration, MVMT will feature exclusive content from Lawrence as well as his favorite watches and fan giveaways to its 5 million-strong social media following.
At 20 years old, the Australian racer has been on a record-breaking winning streak in recent years, becoming the fourth rider in history, and the first Australian, to win four titles in the 250 class of Supercross and Pro Motocross.
As of now, he is 2-time AMA Pro Motocross & Supercross Champion and the 2023 Super Motocross 450 World Champion.
MVMT has had a partnership since mid-2022 and is planning to announce more collaborations later this year.
MVMT was formed in 2013 to create sleek, quality watches that young consumers could afford.
The company was bought by Movado Group in 2018 and has sold its products into more than 160 countries.