Business ibrings Movado experience in selling and using digital platforms to reach millennial customers looking for trend-led fashion watches.
The capsule collection hits on one of the hottest emerging trends this year, and pushes prices up prices to around $500.
Movado Group is to remove the smartwatch from watchshop.com, less than a year after its launch.
Latest addition to the Museum Class collection features a full-lacquer dial, a slimmer case and a stitched strap.
Watch group bullish about future prospects following recent growth in quarterly revenues
Boss Signature Timepiece Collection uses Miyota movements in 44mm steel cases.
Movado Group has developed a smartwatch as part of its Tommy Hilfiger line up for AW17.
In his only interview since acquiring the London-based business, Efraim Grinberg tells WatchPro how he intends to take Olivia Burton global.
Olivia Burton is truly different. It has a true DNA and a true identity that is expandable into a lifestyle brand, says Efraim Grinberg
Deal values British fashion watch brand at four times its turnover as new owner Movado sets out plans to take business global