Glock firearms and precision timepieces are built on the same foundations: unerring accuracy and reliability.
Which explains why the Scandinavian company behind Bering took the opportunity to license the Glock brand earlier this year and use it for a range of watches.
Those watches were first presented at the JCK fair in Las Vegas in June this year, and were warmly received by potential retail partners, the company says.
“Presenting our products and exquisite furniture to jewelers for the first time, we received an overwhelmingly positive response. This success was a testament to the months of precise planning and design that went into the collection,” a spokesperson for Glock Watches says.
Additional launch events have followed including the RJO Buying Show in Philadelphia, the Atlanta Jewelry Show, and JIS in Miami, each helping Glock Watches connect with a broader audience and establish the brand’s presence in the luxury watch sector.
America is likely to be the biggest market for watches associated with one of the world’s leading hand gun brands, but Glock is also looking to expand into other markets.
“Having established a solid foundation in the USA, Europe is next on our horizon. With our robust offline presence in the US market, we are gearing up to enhance our online visibility with the launch of our online store glockwatches.com and social media platforms,” the company says.
The first watches under the Glock name are solar-charging chronographs that draw a connection to the Austrian gunmaker through details like packaging made to look like it could hold a firearm, serrations on the gunmetal grey case, that are also found on pistols, and the raised texture of rubber straps, reminiscent of a gun’s grip.