To kick off the upcoming Las Vegas Grand Prix, IWC Schaffhausen celebrated its long-standing partnerships with Mercedes-AMG and the Mercedes-AMG Petronas Formula One Team by creating “Speed City”, an outdoor pop-up venue in the Las Vegas desert.
In a celebration of their shared passion for performance and design, Mercedes-AMG showcased the Mercedes-AMG GT Coupé, while IWC presented the new Pilot’s Watch Performance Chronograph 41 collection.
A particular highlight was the performance driving show of the Mercedes-AMG GT Coupé with Lewis Hamilton and George Russell behind the wheel, accompanied by a spectacular drone-supported light show.
IWC Schaffhausen and Mercedes-AMG have been partners since 2004, making their collaboration one of the longest running between a Swiss luxury watch manufacturer and an automotive engineering company.
The similarities and differences in the design processes for cars and watches were key topics in a panel discussion with Christian Knoop, chief design officer at IWC Schaffhausen, and Robert Lešnik, head of exterior design department at Mercedes-Benz and responsible for the design of the Mercedes-AMG GT Coupé.
IWC Schaffhausen officially launched the new collection with four performance chronographs in titanium and Ceratanium the day prior.