Amazon has its Prime Day designed to get punters clicking in search of a bargain.
Hodinkee’s 10/10 event is more refined and focused, but has the same aim: create a day when every watch enthusiast can find something new and exciting or something with an attractive discount that will have them reaching for the Add to Basket button.
Today is that day, and the offers are already tumbling, including a pre-owned Omega Speedmaster Day-Date MK40 and a brand-new Speedmaster Moonwatch Anniversary Series Chronograph 10th Anniversary Hodinkee Limited Edition that sold together.
A new item appears for sale at 10 past the hour, every hour for the day.
Watch fans are encouraged to jump in immediately for:
- Surprise drops of sold out limited editions from Hodinkee’s archives, competitive pricing and thoughtful pairings curated by Hodinkee, every hour on the “10s.”
- Up to 30% off Hodinkee’s pre-owned watches, sitewide.
- A sale on non-watch accessories at up to 50% off.
- A raffle for the 1 of 1 Tudor Black Bay 58 watch, which is double-signed by Hodinkee and Tudor on the dial and was featured on the cover of Hodinkee’s Volume 10 Magazine.