Ferragamo’s fresh creative director designs Cartier Baignoire competitor

Ferragamo Curve is described as a hyper-modern genderless watch.

Ferragamo has unveiled its first watch collection since the appointment of creative director Maximilian Davis in February and was developed as part of his new vision for the maison.

The Ferragamo Curve is described as a hyper-modern genderless watch that is sure to be compared to Cartier’s illustrious Baignoire (bath-shaped) collection.

They are designed with an elongated oval case and come in four colours, including one in a gold-colored case with a golden dial.

“I am excited to launch my first watch with Ferragamo. The curve reflects the design and sensual style infused in my collections and I wanted the timepiece to feel playful, but also desirable as an object,” Mr Davis says.

Models come in all-black, silver, yellow gold or a black sunray finished dial.

They are won on a Ferragamo red or black double-wrapping calf leather strap that hugs the wrist like a bracelet.

The Ferragamo Curve is available now for $1,095 to $1,195.

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