Voting for the 2023 WatchPro USA Awards closes at midnight on Friday, August 25, and it could not be more crucial for industry executives to take part in the survey.
Finalists will be announced early next week.
With over 200 votes already cast across the 14 categories, the results are incredibly tight for almost every Awards.
WatchPro Awards have a unique methodology for the vote.
Retailers asked to give a rating out of five for the watch brands they have most admired over the past year.
Watch brand executives give a rating for the retailers they have most-admired.
For the retailer awards, we ask brand executives to consider factors such as:
- Your experience working with the owners and executive team
- Showroom design and locations
- Ecommerce and online
- Marketing and client events
- After sales service and support
For the watch brand awards, we ask retailers to consider product quality, availability and innovation, marketing support, clear and consistent communication, value for money, profitability and impact on your business.
The voting is much less about market share and scale, and more about the quality of people, service and relationships.
With five days of voting to go, it is clear this qualitative methodology is generating some fascinating insight into the dynamics of the American watch industry, with surprise leaders across many of the retailer and brand award categories.
The voting process is entirely anonymous, but ensure we know who is voting, we ask for name, company and e-mail address. The e-mail address must be a corporate e-mail, not gmail.com, live.com, etc.
Voting is only permitted by executives in the watch industry, but we encourage people to circulate the voting form within their organizations, because we the views of people from marketing and accounts to sales and service all help to build up a picture of which brands are doing best.
Simply share this story with your colleagues.
Voting survey forms have been sent by email to separate lists of brand executives and retail executives, all of whom are current subscribers to WatchPro.
You can also click here to vote, but please remember to use the correct form. E-mail addresses will be checked and verified.
If you work for a watch brand, please click here to download your voting form
If you work for a watch retailer, please click here to download your voting form
Voting closes on Friday, August 25.
Winners will be announced at the WatchPro Awards gala dinner on September 14 in New York City.
The black tie dinner takes place at Cipriani’s spectacular ballroom at 25 Broadway on September 14.
Click here for full details on tickets and sponsorship opportunities
