Casio America has collaborated with global lifestyle brand Pendleton to release a new PRO TREK watch.
Putting a big emphasis on sustainability, the PRG601PE-5 is made with eco-friendly bio-based resins for the case and case back, as well as a band made from materials derived from plastic bottles.
“This collaboration celebrates both brands’ passion for the outdoors and commitment to sustainability,” says Tadashi Shibuya, vice president of Casio’s timepiece division. “We are proud to partner with a like-minded brand like Pendleton to create an eco-friendly, stylish PRO TREK that still keeps durability and ethos of “One with Nature” at its core.”
The new watch is equipped with Casio’s Triple Sensor technology (digital compass, barometer/altimeter, thermometer) and Tough Solar, which utilizes solar energy from light sources, thus keeping the battery going longer.
“Sustainability is one of Pendleton’s core values, and we couldn’t be more excited to partner with Casio on the PRG601PE-5,” says Peter Bishop, EVP of design and merchandising at Pendleton.