It is easy to see why British watch business Schofield is popular on both sides of the Atlantic, and around the world.
The company’s founder and designer Giles Ellis has a gift for molding his personal taste into timepieces with broad appeal.
His artisan approach means volumes are low and demand is high, the perfect dis-equilibrium for a luxury brand.
A new Japanese Schofield B5 is a perfect example — a brighter watch to the more sultry B4 in bronze — and a piece that Mr Ellis calls “the prettiest Schofield to date”.
Mr Ellis is an enthusiast for all things Japanese, and his new Japanese Beater B5 has a dial in a muted, cherry blossom color and a specially textured case similar in finish to traditional Suzuki or Shibuichi items.
It houses an STP 1-11, self-winding mechanical movement based on ETA’s 2824-2.
The watch’s case back is made from a sterling silver and glass enamel material and has a depiction of an old plum tree, inspired by a Fuchū manhole cover.
It is worn on a plum colored canvas strap with stitching picking up the muted cherry blossom hue of the dial.
Only 29 are being made, priced at $2,615.