On Sunday, England won the UEFA Women’s EURO 2025, lifting the trophy after 26 days, 31 matches, and over 100 goals – every second timed by Hublot, the official timekeeper and the first Swiss luxury watch brand in soccer.
The final, held at St. Jakob-Park in Basel, drew over 30,000 fans and millions of viewers worldwide. For Hublot, this home-soil tournament marked a significant moment in its ongoing relationship with the beautiful fame. From pitch-side Big Bang substitution boards to televised countdowns, Hublot’s presence was unmissable.
The tournament also spotlighted Hublot ambassador Aitana Bonmatí, who remarkably returned to play just weeks after a health scare and led Spain to the final. Named UEFA Player of the Tournament, Aitana joins fellow Hublot ambassadors Ada Hegerberg and Kylian Mbappé in representing the maison on the pitch.
To mark the 20th anniversary of the Big Bang, Aitana and Ada were both also seen wearing the vibrant Big Bang One Click Joyful Steel during the tournament.
CEO Julien Tornare said, “As the first luxury Swiss watch in football, it has been a huge privilege for Hublot to serve as Official Timekeeper at UEFA Women’s EURO 2025, here in our home country of Switzerland. It’s also been fantastic to watch our Hublot Ambassadors Ada Hegerberg and Aitana Bonmatí show to the world their extraordinary talent and dedication. Ada, Aitana, we are proud to know you and to work with you, and we are excited to see what the future holds for you. My congratulations to everyone involved in putting on and hosting UEFA Women’s EURO 2025.”