TAG Heuer has deepened its long-standing partnership with actor and racing driver Patrick Dempsey, naming him the official face of its 2025 TAG Heuer Eyewear collection.
Dempsey has been a brand ambassador since 2014, represents a rare blend of Hollywood charisma and motorsport credibility. He’s known not just for his screen presence but also for his racing achievements including a podium finish at the 24 Hours of Le Mans and a Spirit of Le Mans award.
In the new campaign, Dempsey wears the Jack Heuer and Mini Vingt-Sept frames – signature pieces from TAG Heuer’s latest eyewear line, produced in collaboration with Thélios, LVMH’s eyewear division.
The collection is a seamless mix of racing heritage and modern design, offering high-performance functionality with refined style.
A key image from the campaign pays tribute to a famous portrait of Jack Heuer, reinforcing the brand’s legacy in motorsport.
Dempsey’s involvement goes beyond modelling – he has contributed creative input to the eyewear line, ensuring the designs reflect both style and substance.