TAG Heuer has launched its Spring/Summer 2025 eyewear collection, fusing Swiss precision with bold, technical design.
The new edit highlights three distinctive eyewear families – Jack Heuer, Mini Vingt-Sept, and Shield Pro – each reflecting the brand’s pioneering spirit and sports heritage.
The Jack Heuer line pays tribute to the TAG’s visionary leader and his ground-breaking partnership with Ferrari in the 1970s.
These vintage-inspired pilot frames are crafted from ultra-light Japanese titanium, featuring TAG Heuer’s Chromafade lenses. This lens technology delivers unique gradient colour finishes, offering a fresh take on motorsport style.
Next, the Mini Vingt-Sept line introduces a sleek, elliptical steel hinge, evolved from the brand’s iconic 27° hinge design.
Paired with bio-nylon temples for comfort and durability, these rimless frames are fitted with innovative SPECTA lenses – an advanced polarized lens technology for enhanced visual clarity in all conditions, while the red logo on the temples finishes with a signature touch.
Finally, the Shield Pro line is built for athletes and adventurers. Featuring a bio-nylon and recycled graphite mask frame, it combines durability with lightweight comfort.
Interchangeable lenses adapt to any environment, while an elastic rubber frame ensures a secure, flexible fit. Its bold design and sustainable materials align with TAG Heuer’s commitment to innovation and high-performance style.
The Jack Heuer sunglasses are priced at £830, while the Mini Vingt-Sept costs £530.