De Bethune is set to strengthen its European footprint by announcing a strategic partnership with fellow Swiss watchmaker Bucherer.
This collaboration introduces three new points of sale in Lucerne, Vienna, and London, allowing collectors greater access to the maison’s timepieces, with each store offering a carefully selected edit De Bethune’s most iconic models.
Founded in 1888, Bucherer, is a global leader in high-end watch and jewellery retail, known for curating the world’s most prestigious brands. Sharing a commitment to craftsmanship and innovation, this partnership will further enhance De Bethune’s visibility across key European markets.
Pierre Jacques, CEO of De Bethune, says: “We are thrilled to collaborate with Bucherer, a name synonymous with excellence. This partnership allows us to bring De Bethune’s unique universe to a broader audience while maintaining our dedication to technical mastery and artistic expression.”
De Bethune’s presence in Bucherer boutiques will provide collectors with an immersive experience, showcasing the brand’s cutting-edge designs and signature innovations such as its patented balance springs, titanium cases, and celestial-inspired dials.
New De Bethune points of sale at Bucherer
London –Bucherer Flagship Store, Covent Garden
Lucerne – Bucherer, Schwanenplatz
Vienna – Bucherer, Kärntner Strasse