Swiss luxury watchmaker H. Moser & Cie has opened its first US retail space at The Villa Menlo Park in Silicon Valley, marking a significant milestone in its international expansion.
In partnership with Stephen Silver Fine Jewelry, this new location offers a unique destination for collectors to explore the brand’s rare timepieces, including the new exclusive Streamliner Tourbillon Skeleton which has been unveiled for the first time at the Menlo Park store to celebrate.
The Villa is opening in stages, with MB&F cutting the ribbon on its boutique last month.
Located at 500 El Camino Real, The Villa Menlo Park is Silicon Valley’s latest cultural hub, designed by Jared and Stephen Silver to provide a refined and immersive retail experience.
It opens at a time when tech billionaires like Mark Zuckerberg appear to be swapping their smartwatches for Swiss mechanical tickers.
Inside Moser’s first USA boutique
Moser’s minimalist interior design showcases understated lines, industrial materials, and carefully composed lighting, embody the brand’s philosophy of stripping back the superfluous to reveal the essence of traditional watchmaking.
Individual watches are displayed in cabinets resembling cryogenic pods; highlighting their scarcity and horological status.
The Menlo Park boutique is the brand’s first stand-alone store in the US and its fourth globally, reflecting the growing importance of the American luxury watch market.
Edouard Meylan, CEO of H. Moser & Cie, highlighted the strategic significance of the new boutique, stating: “The opening of our boutique in the San Francisco Bay Area marks a key milestone in our international development strategy. This iconic region, synonymous with innovation and creativity, perfectly embodies the values that drive H. Moser & Cie: boldness, a pioneering spirit, and a passion for artisanal excellence.”
Jared Silver, President of Stephen Silver Fine Jewelry, continues: “H. Moser is rapidly growing its base of collectors in Silicon Valley, and now they will have an immersive home to experience the many different aspects of the company.”
Exclusive Streamliner Tourbillon Skeleton debuts
To celebrate the opening, H. Moser & Cie has revealed the boutique-exclusive Streamliner Tourbillon Skeleton, limited to just 17 pieces worldwide.
Spotlighting minimalist design with a fully skeletonized dial to enhance the visual appeal of its intricate mechanism, the transparent, perfectly symmetrical model includes a hollowed-out barrel that reveals the spring, allowing the wearer to check its winding status.
The Streamliner Tourbillon Skeleton is powered by the in-house caliber HMC 814, an automatic movement featuring a one-minute flying tourbillon with a Straumann double hairspring.
This innovative component, produced by H. Moser & Cie’s sister company, Precision Engineering AG, reduces friction and enhances accuracy, achieving a perfect balance between technical performance and visual elegance.
Encased in a 40mm yellow gold cushion case with an integrated bracelet, the watch maintains the ergonomic curves synonymous with the brand’s Streamliner collection.
Visit the new H. Moser & Cie boutique
Watch enthusiasts can explore the new H. Moser & Cie boutique at The Villa Menlo Park, located at 500 El Camino Real in Menlo Park, California.
The store is open Monday to Saturday, from 11am to 6pm, and offers private appointments for a personalized shopping experience.