WOLF has been awarded the Butterfly Mark by Positive Luxury in recognition of the work it has done over recent years to meet the standards of the ESG+ 2.0 framework across global operations.
The framework assesses 23 drivers of sustainability across four pillars: governance, environment, social and innovation.
“I am delighted we have achieved the Butterfly Mark at the start of another exciting year for WOLF. I am proud to say sustainable practices have always been on my agenda, inspired by the legacy of my grandfather Philipp Wolf III who was an early environmentalist in the 1950s. Positive Luxury has provided another catalyst to further improve and review the way we work as a team around the world, design and make our products using the latest bio-based materials and review the sustainability practices of our suppliers,” says WOLF CEO Simon Wolf.
“I would highly recommend others to take this assessment, to learn and grow as we have done. Together we can make a difference,” he adds.
What is the Butterfly Mark?
The Butterfly Mark is an independent trust mark awarded to luxury brands, retailers, and suppliers that prove they are taking tangible action to making a positive impact to people and nature.
It is only ever awarded to brands who are meeting higher and higher standards.
These brands are called the Real Changemakers and are considered as businesses taking serious, sustained, positive action.
Amy Nelson-Bennett, CEO of Positive Luxury, says she is delighted WOLF has been awarded the Butterfly Mark for meeting higher standards for people and nature.
“WOLF is a five-generation family-owned company and has stood for innovation and the pursuit of perfect design since 1834. From conducting a formal assessment of packaging design and focusing the business on increasing the use of bio-based materials, to strong people management including policies on learning & development focussed on internal promotion and career progression, and comprehensive employee and supplier codes of conducts – WOLF is leading the way to a better future with positive actionable change. Positive Luxury is honored to work with the team and recognize such the historic and innovative brand WOLF as Real Changemakers,” she explains.