Smart watches might receive more than a few up-turned noses in the horological world, but there’s no escaping their usefulness, be it for health tracking, connectivity or navigation. So, as opposed to hiding it under your sleeve as a dirty-little-secret, you may as well wear it in suitably suave fashion.
May I point you in the direction of Robust, who’s earning kudos among aficionados who prioritise durability, function, and timeless style.
Founded in 2021, the brand was created to solve a common problem: finding high-quality, well-designed Apple Watch accessories that aren’t overpriced or mass-produced.
Robust’s standout design, the Titanium Band T01, is crafted from Grade 2 titanium with a scratch-resistant coating, making it a perfect match for the rugged Apple Watch Ultra.
Its successor, the Titanium Band Pro, improves on that design with a smooth magnetic clasp and DLC coating for even greater scratch protection.
Customer feedback plays a big role in product development for the brand. Its best-selling Leather Strap R01 was re-engineered after users requested a design better suited to the larger Apple Watch Ultra. This new R01 is wider, thicker, and crafted from vegetable-tanned Italian leather, giving it a rugged, premium look that improves with age.
Robust also stands out for its repairable design, offering tools and spare parts to extend product life – a rare move in today’s fast-fashion accessory world.
With over 100,000 customers and growing, Robust continues to deliver Apple Watch accessories that blend style with substance – designed for daily wear, built to last, and trusted by professionals who demand more from their gear.