Posted inLEAD STORY, FEATURES, NEWS, OPINION
TOMB RAIDERS: The growing phenomenon of microbrands raiding brand archives to great effect
Oh, to have been a fly on the wall at Rolex HQ the day Toledano & Chan revealed the B/1. While just about everything the crown has touched in the last decade has turned to gold, somehow, the New York City-based microbrand had been the one to bring the Midas back. Of course, the B/1 […]