Watch Week Aspen returns from August 7–10, 2025, bringing more luxury watch brands, new partners, and exciting events to Colorado’s scenic mountain town. After a successful debut in 2024, the free four-day celebration promises a mix of horology and adventure – open to all.
Today, organizers have released a first look at the impressive agenda – full details of which can be found on the event’s website.
New highlights include a Hike with Jimmy Chin hosted by Bremont, Cocktails & Canapés with Arnold & Son, and even a ‘Pickleball Hangout’ with Norqain and Olympian Alex Ferreira. The event also features a returning Speaker Series and Cocktail Reception, with panels on watch industry trends.
Top brands joining the 2025 lineup include A. Lange & Söhne, Zenith, IWC, H. Moser & Cie., Gerald Charles, Moritz Grossmann, and Glashütte Original.
Retailers like Oliver Smith Jeweler and Meridian Jewelers will also showcase rare and pre-owned pieces, with some brands launching new models exclusively at the event.
The event kicks off with a welcome party in partnership with Modern Luxury Aspen and closes with a curated panel and reception hosted by Bremont.
Now in its second year, Watch Week Aspen has established itself as North America’s premier summer event for watch lovers. Founded by Oliver Smith Jeweler and supported by the Aspen Chamber, it blends luxury watches with mountain culture, dining, and outdoor experiences.
While the event is free, registration is encouraged at watchweekaspen.com to access exclusive events and activities.