Luxury Swiss watchmaker H. Moser & Cie. has announced a new partnership with Jack Doohan, driver for the Alpine Formula 1 Team, who joins as an official ‘Friend of the Brand’.
This collaboration strengthens H. Moser’s growing relationship with Alpine Motorsports, following its appointment as the Global Partner of Alpine Motorsports in 2023 and the introduction of Pierre Gasly as its first ambassador in 2024.
The partnership with Doohan underscores H. Moser & Cie.’s commitment to precision, performance, and craftsmanship – values inherent to both haute horology and high-performance motorsport. Known for his relentless pursuit of speed and technical mastery on the track, Doohan perfectly embodies the maison’s drive for excellence.
“What interests me in collaborations is to explore new territories, to enjoy a journey with others, and to share different perspectives,” said Edouard Meylan, CEO of H. Moser & Cie. “Jack Doohan’s approach to racing – driven by passion, precision, and performance – mirrors our own philosophy in watchmaking. We are proud to welcome him to the H. Moser family.”
The brand’s collaboration with Alpine Motorsports spans multiple disciplines, including the BWT Alpine F1 Team, Alpine Endurance Team, Alpine Academy, and Rac(H)er initiatives.
This partnership has already led to the creation of timepieces inspired by motorsport DNA, merging cutting-edge mechanics with bold aesthetics, including the Streamliner Cylindrical Tourbillon Skeleton Alpine Limited Edition.
For Jack Doohan, joining H. Moser & Cie. felt like a natural alignment. “H. Moser stands for everything I strive for on the track – precision, boldness, and innovation. I’m honoured to join a brand that shares such a strong passion for pushing boundaries.”