Grönefeld doubles its market potential with first watch for ladies

Dutch indie turns to peace-loving Greek goddess for inspiration.

Dutch indie Grönefeld has created its first watch for women.

The back story for the design of the 1944 Tanfana involves a small gazebo on a hillside, just outside the watchmaker’s hometown of Oldenzaal, which was built on the site of a former temple to Tanfana, a Greek goddess associated with peace and harmony.

The multi-generational watchmaking family of the Grönefeld brothers, Bart and Tim, is also referenced in the watch with their mother Netty’s year of birth, 1944, included in the name.

The 1944 Tanfana draws on the mechanical expertise of the Grönefeld team, but veers away from the typically understated industrial aesthetic of the brand towards something altogether more opulent.

Its sculptural dial is made from a glossy, dark blue aventurine — a material often used by watchmakers for the way it looks like a night sky dotted with stars.

In front of the aventurine, the watch has a geometrical pattern of interlocking Flower of Life symbols.

At 6 o’clock, there is a small seconds subdial that also uses the Flower of Life, an ancient and mystical geometrical pattern found throughout nature.

Grönefeld has chosen a golden 37.5mm case for the watch, which can be decorated with up to 233 brilliant cut diamonds across the bezel, case and pin buckle.

Powering the watch is a G-06 automatic movement with a 22ct red gold openworked oscillating weight with a depiction of The Tree of Life in white gold.

It is on sale from today priced at €118,000.

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