Swiss watchmaker Laurent Ferrier has announced the appointment of Florent Perrichon as its new Chief Executive Officer.
With over 25 years of experience in luxury brand management, Perrichon’s extensive background in global distribution and senior roles across renowned luxury brands positions him to lead Laurent Ferrier into an exciting new phase of global development.
A proven leader in luxury watchmaking and fashion, Perrichon’s career spans some of the most prestigious names in luxury. He has held key positions at Tag Heuer, De Beers, and Cerruti, where he played a pivotal role in the brand’s successful turnaround.
Adding to his impressive track record in luxury watchmaking, his expertise extends to marketing, selective distribution, and production in both fashion and jewelry sectors. This wealth of experience in high-end brands underscores his readiness to lead Laurent Ferrier through its next chapter of growth.
“It is with pride and enthusiasm that I embark on this new phase at the helm of this exceptional brand, alongside Laurent Ferrier and François Servanin,” said Perrichon.
Perrichon’s relationship with Laurent Ferrier dates back to 2013, when he joined as a member of the company’s board. This long-standing association gives him an intimate understanding of the brand’s heritage and vision, which he will now help expand to new global markets.
“I am truly privileged to lead this iconic Maison,” Perrichon added. “I look forward to working closely with the team to further strengthen Laurent Ferrier’s reputation in the luxury watch industry.”