When Christian Dior died of a heart attack on holiday at the age of just 52, he had created one of the most successful fashion houses of all time in little over a decade.
By the time of his death in 1957, the House of Dior had established itself as the leading proponent of what fashion writers called the New Look.
In the 1970s Dior expanded into wristwatches, giving the signature Dior look a new canvas.
The founder may never have seen Dior watches, but he would recognise many of the touches, like the butterflies in this latest drop.
Butterflies were a theme in Dior’s clothing and have often adorned bags like the Lady Dior.
The new release in the Grand Soir line has been released ahead of Chinese New Year.
The Grand Soir Year of the Snake has a 36mm polished stainless-steel case and a rose-gold bezel set with 52 brilliant-cut diamonds, for a total of 1.3 carats.
The mother-of-pearl dial features flowers, some rose gold and others mother-of-pearl.
There is also an opaline snake with gold details, along with rose-gold butterflies.
The Valentine’s watch comes on a blue satin strap with a steel ardillon buckle set with 18 brilliant cut diamonds.
It is powered by a Sellita SW300 automatic movement with 42-hour reserve.
The new watch has a translucent sapphire crystal caseback and it is water-resistant to 30m.
The Dior Grand Soir Year of the Snake is a limited edition of 30 watches, with each individually engraved. £POA