Canadian watch brand Marathon is celebrating its homeland with the launch of the 41mm Arctic Red Maple GSAR.
Featuring a crisp white dial embellished with a bold red maple leaf appliqué, the new release pays homage to the country’s esteemed military legacy.
In honour of Canada’s 157th anniversary, only 157 watches have been produced, each with a numbered case back and side case engraving of Marathon’s ADANAC branding.
During Marathon’s history supplying Allied Forces, select government contracts included rigid restrictions that prohibited branding on timepieces.
In a nod to its own heritage and to ensure wearers knew that their trusted timepiece was born in the North, Marathon included the word ‘ADANAC’ on the dial of these watches -Canada spelled backwards.
Models featuring the unique ADANAC marking are exceptionally rare and are known now as coveted collector’s items, the company said.
Once the 157 limited editions sell out, a traditional version without the ADANAC marking will be available.
The 41mm ADANAC Arctic Red Maple GSAR is available for $1,600 on Marathon’s website.