G-Shock has unveiled an emotionally-charged, multicolored partnership with Disney and Pixar for the release of Inside Out 2, which is about to hit theaters.
The new movie is the long-awaited teenage coming-of-age follow-up to the Academy Award winning 2015 original.
The first film followed the tribulations of a young girl, Riley, as a series of cartoon characters represented her emotions like joy, sadness, fear and anger.
It was a great commercial and critical success – taking hundreds of millions at the box office and winning the Academy Award for best animation.
But Inside Out was also seen as a great learning tool for parents, teachers or anyone that has to try and understand how emotions work, for adults as well as children.
The sequel follows Riley as a teenager as she goes out into the world and struggles with inevitable new feelings like anxiety, envy, ennui and embarrassment.
The ten new G-Shocks are accompanied by a digital campaign called ‘Colors With Feeling’.
The emotional colorways are coming to the 2100 line, as well as the more daintily sized Baby-G.
The larger, octagonal bezel P2100 models come in either bright yellow, turquoise blue, bright pink or pure white.
They are not currently listed in the United States, but the G-Shock UK site has them on sale for £99.90.
The smaller Baby-G models come in either pastel purple, hot pink, pure white and vibrant purple and cost £69.90.
Whatever the emotion reflected by each color, these are still G-Shocks, so unflappable shock and water-resistance come as standard.
Disney and Pixar’s Inside Out 2 is in theaters from June 14.