Globics Technologies, the global licensee and manufacturer of Pininfarina Hybrid Smartwatches, has announced a strategic partnership with Englewood Marketing Group (EMG), a leading US distributor specialising in retail, logistics and marketing.
This move marks a major step in Pininfarina’s US expansion, leveraging EMG’s extensive retail network and infrastructure.
With success already seen through its direct-to-consumer website and strong Amazon sales, the brand will now scale into national retail chains including QVC, Target and Walmart. Existing distribution at Macy’s and AAFES will also be strengthened, giving consumers wider access to Pininfarina’s hybrid smartwatch collections.
The brand’s intelligent timepieces combine sleek Italian design with discreet smart functionality. Each model features analogue hands with integrated health tracking, sleep monitoring and smartphone notifications – a decidedly more stylish alternative to conventional wearables.
Dominic Richardson, Head of International Sales, said: “This partnership with EMG is the next logical step in our USA growth strategy. Following strong performance via our D2C channel and Amazon, we’re excited to scale our retail footprint with a partner that combines logistical excellence with retail know-how.”