Global Blue empowers retailers with innovative shopping solutions

The business connects 300,000 stores to nearly 15 million Tax Free shoppers worldwide

Global Blue is aiming to transform the international shopping experience by providing innovative solutions for retailers, brands and shoppers. With more than 40 years of expertise and operations in over 50 countries, the business connects 300,000 stores to nearly 15 million Tax Free shoppers worldwide. The company’s services focus on three key areas: Tax Free shopping, payments, and post-purchase services.

For retailers, Global Blue’s advanced digital tools simplify VAT refunds, speed up transactions and provide real-time refund updates – should indecisive customers decide to return that impulse purchase watch. Its technologies include smart Tax Free form issuance, mobile solutions for instant communication with shoppers, and data capture tools that streamline every purchase.

Global Blue also offers personalized after-sales support, including powering VIP lounges to attract and ultimately keep high-spending travellers coming back.

In addition to working with luxury brands, department stores and boutiques, Global Blue partners with hotels and payment providers, giving them the tools to attract international customers and increase sales.

In the fiscal year 2024/25, the company supported over €33 billion in in-store sales and generated €508 million in revenue – perhaps that duty-free timepiece you picked up was part of it.

With a team of over 2,000 professionals and a listing on the New York Stock Exchange, Global Blue continues to lead in Tax Free Shopping and payments, helping partners build loyalty and boost performance.

Download Global Blue’s latest Watches and Jewlery report here: Watches and Jewelry Study: Global Insights Revealed

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