Eberhard & Co. has unveiled the Lancia HF watch, a limited-edition timepiece that celebrates Lancia’s motorsport heritage and its new rebrand.
Created as part of the new 280 HP Lancia Ypsilon HF and the Ypsilon HF Line, the watch marks the return of the recognizable HF logo – “High Fidelity” – and the red elephant, both symbols of Lancia’s rally history.
Inspired by the colors of the 1966 Fulvia Coupé and the bold typography of the 1990s Delta, the design aims to blend past and present with clean, modern lines that stay true to Lancia’s sporting DNA.
The Lancia HF watch features a 41mm stainless steel case housing a self-winding mechanical movement. Its dial is available in blue, white, or black, each finished with a circular “soleil” texture and luminescent hour markers.
The distinctive HF logo with the red elephant sits at 6 o’clock, while red accents on the central seconds hand and ’60’ marker add a suitably sporty touch. The caseback is engraved with branding, reference, and individual serial number, emphasizing the exclusivity of each piece.
The timepiece comes with two strap options: a vintage-style leather strap with red stitching that echoes the logo’s color, or a sporty Chablis stainless steel bracelet with a two-button 2CLICK® clasp for added security and comfort.
Limited to just 120 pieces per dial color, the Lancia HF watch will be available at selected Eberhard & Co. authorized retailers towards the end of 2025.