Parmigiani Fleurier has cemented its presence in London with a permanent boutique in Harrods’ prestigious Fine Watches Room.
The maison first unveiled its residency at the legendary department store back in December 2024, where fans of the brand can explore the full breadth of the maison’s collection in an intimate, elegant space.
To highlight the relatively new spot, Parmigiani Fleurier is launching an exclusive pop-up experience from 14 March to 30 April on Harrods’ ground floor.
Designed in collaboration with renowned Swiss design studio Atelier Oï, the immersive installation is characterized by a luminous blue-sky backdrop – a hallmark of Parmigiani Fleurier – while its iconic hot air balloon, symbolizing time in perpetual motion, floats above the space.
The pop-up offers a rare opportunity to engage with Parmigiani Fleurier’s signature timepieces, including an exclusive preview of its latest creations ahead of Watches & Wonders 2025 taking place in April.