H. Moser & Cie. has partnered with celebrated cardboard artist LABEG to reimagine its timepieces as striking cardboard watch art.
Following the success of its pop-up exhibition in Hong Kong, the art collection will now be displayed at Moserland NYC on 12-13 March, available by private appointment only.
The limited pop-up exhibition will feature cardboard interpretations of signature H. Moser & Cie. models, including the Pioneer Retrograde Seconds, Streamliner Tourbillon Skeleton, and the Swiss Alp Watch Final Upgrade.
LABEG’s creations capture the essence of each timepiece using multi-layered cardboard, showcasing uneven bezels, hand-drawn numerals and delicate cutouts, embodying the brand’s celebration of unique craftsmanship.
The exhibition offers enthusiasts a fresh perspective on watch artistry, merging horology and contemporary art in a playful and unexpected way.
“This collaboration with LABEG perfectly reflects our daring and unconventional ethos,” said Bertrand Meylan, co-owner of H. Moser & Cie. “We aim to transcend traditional watchmaking by partnering with creative minds like LABEG, providing watch lovers with an unforgettable artistic experience.”
For appointment bookings, visit h-moser.com.