Dior introduces new Chiffre Rouge watches

Spotlighting Monsieur Dior's 'color of life'

Dior’s Chiffre Rouge collection continues to evolve, unveiling new models that are characterized by a bold aesthetic and sophisticated craftsmanship.

Each with the signature scarlet second hand, symbolizing the “color of life” in Monsieur Dior’s eyes, the range features three ultra-contemporary versions: a 38mm model with a sleek, streamlined design or a diamond-embellished option, and a 41mm chronograph with a prestigious movement capable of measuring a tenth of a second.

Dior Chiffre Rouge 38mm watch
Dior Chiffre Rouge 38mm watch

The talking point here is the captivating dials with a red gradient and ebony contours, offering a sunburst finish that shimmers with different lights.

The dials also incorporate the iconic Dior cannage motif to the face, and on the balance wheel and rubber straps.

The combination of ultra-matte effects and polished details creates a perfect contrast, reinforcing the watch’s bold design language.

Dior Chiffre Rouge 38mm watch with diamonds
Dior Chiffre Rouge 38mm watch with diamonds

Designed for both men and women, the 38mm models in the Dior Chiffre Rouge collection are available in a limited edition of 100.

Each watch is powered by high-precision automatic mechanisms, showcased through transparent case backs that highlight the maison’s horological prowess.

This mastery is showcased best with the Chiffre Rouge Tourbillon Grey Ultramatte model, which has a flying tourbillon that reinterprets the cannage motif with the pattern appearing every 15 seconds.

Chiffre Rouge Tourbillon Grey Ultramatte 41mm watch
Dior Chiffre Rouge Tourbillon Grey Ultramatte 41mm watch

The Chiffre Rouge Tourbillon is available in two limited editions – 20 pieces with rose gold accents, and 8 pieces set with diamonds and white gold.

$POA, dior.com

Leave a comment

Your email address will not be published. Required fields are marked *