From 1-7 April 2025, Watches and Wonders Geneva will return with an unmissable showcase of the finest in watchmaking, and the first hints of what we can expect are being unveiled.
This highly anticipated annual event will feature 60 brands, including major names like Bvlgari, Patek Philippe and TAG Heuer alongside exciting new independent labels, and promises talk-of-the-town launches, personalized experiences and special offerings, making it an essential date in the diary for any watch enthusiast.
For the third consecutive year, Watches and Wonders will open its doors to the general public. After four days dedicated to industry professionals (1-4 April), watch collectors and enthusiasts will be welcomed over the weekend.
A significant new feature this year is the ability for visitors to personalize their experience, thanks to an exclusive online ticketing offer. Attendees can pre-book slots for private product presentations, book guided tours with industry experts, or simply explore the event independently, immersing themselves in the world of high-end horology.
Whether you’re seeking a deeper understanding of the latest innovations or want to discover timeless creations for your ever-growing wishlist, there’s something for everyone.
Innovation takes center stage at the LAB, a dedicated space for showcasing cutting-edge technology and future watchmaking trends. Startups, brands, and students will present prototypes and projects spotlighting the next generation of watchmaking, while the Auditorium will feature expert-led presentations on industry developments, from advancements in materials to the evolving role of watchmaking in the digital age.
Watches and Wonders Geneva 2025 will also emphasize the future of watchmaking professions. The Watchmaking Village on the Pont de la Machine will showcase new horological talent, with apprentices and trainers offering insights into their craft. Don’t miss the SwissSkills 2025 microtechnology qualifications, held live at the event for the first time.
For those looking to delve into the world of time, there will be a series of conferences, readings, and film screenings – many in partnership with Payot Bookshop – that explore the concept of time in new and innovative ways.
The Longitude Zero exhibition will also make its debut, taking visitors on a journey along the Greenwich Meridian to explore the fascinating history of timekeeping.
In addition, the “In the City” program takes the event to the streets of Geneva, with free events, exhibitions, and experiences hosted by partner boutiques throughout the city center.
A highlight of the week will be an exclusive concert on Thursday evening, offering a unique cultural experience to complement the world of watchmaking, with performing artists soon to be announced.
Tickets for Watches and Wonders 2025 go on sale 11 February 2025.