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Zeus Luxury sets sights on disruption and domination as first collection launches

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This week sees Zeus Luxury launch its first collection of luxury timepieces and accessories.

Established in London and inspired by Greek mythology, Zeus Luxury has created a range of stylish watches and accessories which are described as being rich in heritage without compromise on quality or ethics.

In a statement released on launch day, Zeus Luxury explained: “Many luxury watches have lacked accessibility for young professionals, and the market has often been at odds with the global transition towards more sustainable solutions. According to The World Wildlife Fund’s assessment, there was found to be a lack of overall transparency and ‘good environmental standards’.”

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In a bid to be proactive in change, the business has joined the 1% for the Planet initiative- an alliance of companies committed to assisting non-profit organisations and preserving habitats across the world by donating 1% of their annual profits to the cause.

The sustainability factor is something that Managing Director Chris Kipling is passionate about.

He said: “Our watches are designed for people who value style, but who value the planet, too. We build our products to last the test of time, which is why we offer a 24-month warranty on everything.”

Going on to add: “Customer service is a huge deal for us. Our goal is to create a global community of like-minded individuals that love our brand and that will help us mould our next generation of products. Our core ethos is always to focus on quality over quantity. We’re in this for the long haul.”

The first release of watches includes the ‘Apollo’ and ‘Ares’ models for men, and the ‘Athena’ and ‘Aphrodite’ models for women. The launch also features the accompanying ‘Eros’ bracelet for men and the ‘Artemis’ bracelet for women.

In catching up with WatchPro last week, Kipling commented on where the brand comes from and where it hopes to get to.

He explained: “I’ve worked in the city for the best part of two decades, competition is fierce with everyone seen wearing a Rolex or another high-end watch. I love these brands but think there is a gap in the market to hit the same high-level of quality and style while being affordable and accessible to everyone.

“With Zeus, I want to pack as much of that quality in as possible. We want to have to best possible product on offer in the sub-£500 category and put a flag in the ground and really go for it.”

On moving forward from this as sales roll in, Kipling adds: “The goal is that once we have made a name for ourselves, we would want to start hiring in designers to build unique designs and then the ultimate goal really is to get to the thousand dollar mark and beyond to be where the likes of Christopher Ward and Farer are at.”

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