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Zepp doubles down on wearable market with new wellness-focused line-up

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Zepp, a professional-grade brand for the digital management of users’ wellbeing, has unveiled a refreshed line-up of wearables, kicking off with the Zepp E series.

The brand explained that with wellbeing at the top of everyone’s agenda in 2020, the Zepp E series harnesses the power of AI and technology to convert vital health statistics into actionable insights, helping users to more effectively monitor their physical and mental wellbeing.

The inspiration behind Zepp’s upgraded line-up stems back to its successful history in using sensors to empower humans to go further.

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Ten years ago, Zepp created waves in the North American exercise market by using a unique wearable sensor device to monitor and analyse exercise data, enabling athletes to double their training results.

Fast forward to 2020 and Zepp is being reimagined with a premium new look and feel. Targeting busy professionals who seek “a blend of style and practicality.”

The smartwatch supports 24/7 stress monitoring thanks to a built-in heart rate sensor, which can measure users’ stress levels through an OTA upgrade, helping them to keep their mental well-being in check.

At 9mm thin, the Zepp E series is exceptionally comfortable and lightweight to wear day and night and can last up to 7 days on a single full charge.

The Zepp E will be available in the US at a starting price of US$249 from 25 August 2020 onwards.

Earlier this week, WatchPro reported on how the wearable market looked set for exponential growth.

Read the full report here:

Apple Watch taps into wearable sensor market as industry triples to $2.5bn worth in 2020

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Tags : apple watchhealthwearablewellbeingZepp E
Alex Douglas

The author Alex Douglas