Watch distributor Zeon is planning to launch and run a direct-to-consumer retail site for its Vivienne Westwood watch brand.
The Vivienne Westwood watch e-tail website is site is due to launch early next year and is part of a wider strategy at the group to sell its watches direct online. Zeon has already launched e-tail sites for Braun and Ingersoll watches, with the Braun website benefitting from 360° product imaging.
Zeon managing director Richard Tibber said that the launch of direct-to-consumer site for its brand will not pose a threat to its retail partners as it will never sell the watches online for less than full price.
Tibber said that he believes online to be key to future growth in the watch industry and is working with a raft of online watch retailers to build sales.
Other brands in the Zeon stable include Bench, Ventura, Penguin and Paul’s Boutique. The company also has a character division that created licensed watches for children under well-known brand names such as Peppa Pig, Hello Kitty and Ben 10, as well as gifts, gadgets and clocks. It also created unbranded watches for high street chains such as River Island, New Look, Marks & Spencer and Debenhams.
To find out more about Zeon read WatchPro’s exclusive interview with managing director Richard Tibber in the December issue, out first week in December.