British fashion label Barbour is set to move into the watch industry through a licensing agreement with Zeon.
The fashion brand will work with Zeon to create a range of watches for both ladies and men that will land in stores in autumn 2014. The watches are expected to have RRPs of between £70 and £200.
The initial batch of Barbour watches will launch at Barbour stores and high-end department stores and jewellers in the UK before being rolled out to similar retail outlets in Europe, the US and Asia. Zeon has a worldwide licensing agreement in place for the Barbour watches.
Zeon managing director Richard Tibber spoke of his excitement at the deal and said that his company is looking forward to working with the iconic brand to "produce a vibrant watch collection".
Barbour managing director Steve Buck said: "Zeon Limited is renowned as one of the market leaders in the watch industry. Their focus on quality and attention to detail make them the ideal partner to launch our new collection. The watches that Zeon will design will complement our stylish coordinated clothing, footwear and accessories as we grow as a lifestyle brand.”