Zenith unveils 100-piece limited edition to mark vintage car tie-up


Zenith has teamed up with the Sportscar Vintage Racing Association (SVRA) to serve as the official 2016 timekeeper for the organisation’s vintage races throughout North America.

Zenith’s president and CEO Aldo Magada and SVRA’s president and CEO, Tony Parella, hosted a cocktail party last week at the Classic Car Club Manhattan in New York City to mark the partnership.

The private club is famous for giving its members access to a fleet of the most sought-after cars ever built.


Zenith took the opportunity to unveil theEl Primero Chronomaster 1969 SVRA, a special edition that incorporates the SVRA logo, powered by the beating heart of the El Primero movement.

The El Primero Chronomaster 1969 SVRA is a specially-created line, issued in a 100-piece limited edition and designed for authentic motorsports enthusiasts with a special interest in vintage racing.

“This partnership with Svra and vintage race car is not simply a collaborative endeavour, it’s a sharing of values and passions,” declared Magada. “We are proud to be associating with SVRA, one of the oldest vintage racing organizations in the United States, to affirm Zenith and its long-standing relationship with vintage racing and classic car owners.”

The Sportscar Vintage Racing Association is now into its 38th racing season and will run 16 events across the US this year with over 5,000 drivers. Someof these events will be held at legendary tracks such as the Indianapolis Motor Speedway, Watkins Glen, Sonoma Raceway, Circuit of The Americas and Portland International Raceway.

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