Zenith is encouraging watch enthusiasts to visit its Master of Chronographs presentation at the Phillips auction house building in New York.
The pop-up show is open to the public at the iconic Phillips building in Manhattan from June 15 to 17.
Zenith is putting on a range of educational activities over the three days including a watch clinic led by a master watchmaker, a historical tour of the Zenith’s contribution to the chronograph and presentations of its latest novelties hosted by Zenith’s product development and heritage director, Romain Marietta.
Zenith with its El Primero, and Heuer both came out with the world’s first automatic chronograph movements in 1969 and have been perfecting the stopwatch function on their timekeepers ever since.
Automatic chronographs that have evolved over the past 50 years are now used in Zenith’s current Defy and Chronomaster Sport collections.
“ZENITH’s iconic El Primero chronograph movement has played a critical role in the evolution of the complication for over 50 years. We are thrilled to present an exhibition that captures its fascinating history and are honored to host it at the legendary Phillips Auction House, which plays a pivotal role in preserving and sharing the art of horology with the world,” says Zenith CEO Julien Tornare.
Schedule of events
10:00 AM to 5 PM
Watch Clinic (every hour)
In the 30-40-minute hands-on clinic a master watchmaker will discuss the inner intricacies of the chronograph complication, with focus in the El Primero movement.
Historical tour of exhibit
ZENITH’s Product Development and Heritage Director, Romain Marietta, will guide guests through a series of historically significant archival timepieces. These rare timepieces, the legacy of the watchmakers that propelled the brand into the future, take visitors on an unforgettable journey through time.
Exclusive Product Presentations of ZENITH’s Product Development