Zenith heads to Cuba to celebrate Cohiba’s 50th anniversary


Zenith is celebrating the 50th anniversary of a Cuban institution as it partners with Cohiba cigars for a new limited edition watch.

The LVMH-owned Swiss watch brand has been in Cuba this week to celebrate Cohiba’s 50th anniversary and launch the El Primero Chronomaster 1969 Cohiba Edition.

Zenith will make 50 pieces in rose gold and 500 pieces in stainless steel with dials decorated in ‘Havana brown’ and embellished with the vertical stripes of the world-renowned cigar maker.

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The 42mm watch houses Zenith’s famed high frequency El Primero chronograph movement which is visible through a sapphire crystal caseback which has been engraved with the Cohiba 50th Anniversary logo.

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James Buttery

The author James Buttery

Editor of WatchPro, the WatchPro Hot 100 and The Luxury Report.