Zenith CEO Julien Tornare said that the future of the business will be supported by two tent pole collections: Defy and Chronomaster.
The first Chronomaster Sport, which was deemed too important to launch in the chaos of 2020, grabbed more attention in the first quarter than the thin gruel served up by Rolex revealed at Watches and Wonders.
Zenith is following up that success with a second Chronomaster Sport, this time in 18ct rose gold with a black ceramic bezel.
When a brand has a winning platform product, it can be fashioned into a rounded collection with the same movement, design and architecture. Just details like the dial treatment and case material need changing.
The 41mm golden Chronomaster Sport has the same El Primero 3600 automatic movement with 60 hour power reserve powering hours, minutes and a central 1/10th of a second chronograph hand along small seconds and chronograph counter sub dials.
It goes on sale at the end of June for $21,300.
Chronomaster Revival A3817
A second addition to the wider Chronomaster family is a recreation of the 1971 A3817.
The modern interpretation combines the barrel shaped case of the A384, which launched with the first El Primero automatic chronograph movement in 1969 and the A386, which introduced the tri-colour dial and sub dial within a round case design in the same year.
Only 1000 of the A3817 were ever produced, making it one of the most sought-after vintage references.
The white lacquer dialed 2021 Chronomaster Revival A3817 has been made using historical blueprints and reverse-engineering to preserve the 1971 original’s proportions and finishes.
This year’s watch comes in a diminutive 37mm steel case housing an El Primero 400 Automatic movement with 50 hour power reserve.
It is on sale this month for $8,400.